Thursday, May 21, 2009

Putting Lipstick on a Pig...

You have to feel sorry for anyone working in Government PR or communications at the moment. To quote the most successful African-American President of all time, “You can put lipstick on a pig, but it’s still a pig…”

Whilst the pig in question currently comes in swine-flu flavour (don’t share that lipstick ladies), PR professionals are also trying to limit the damage caused by the greedy pigs in Parliament. A shocking month of revelations has shown that near enough an entire cabinet of British MPs have had their manicured trotters swilling around in the public’s financial trough for quite some time.

Sure, the entire nation has just cause to feel cheated and dis’grunt’led, but perhaps those in the marketing, PR and communications industry have even more reason to. Not only do they envy the fact that most claims on MPs’ ‘second homes’ (wink, wink) dwarf their marketing budgets for the next 10 years, but they’re also the ones that have to dig the Government out of this bloody mess.

Sure, Government PR, comms and marketing pros are used to producing more spin than a cricket test match, but the public outrage at ‘expense-gate’ is fast becoming more talked-about than Susan Boyle – topical indeed. Have Government PR whips really reached a point where they’d welcome back Tony Blair, Alistair Campbell and the less contentious issue of WMDs?

Facetiousness aside, Gordon Brown may not have to succumb to a snap election just yet, as once again, the PR industry is here to save the day! Apparently, the Government is drafting in a specialist communications team that specialises in dodgy old men famed for screwing people left, right and centre. Ladies and gentlemen, please welcome the marketing boys from Amsterdam’s Red Light District…

(The Gapster received no payment from the Government for writing this article)

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